'The Game in Wargames: Applying 21st Century Engagement principles to drive motivation', London, UK
2012-12-11 A conference entitled 'The Game in Wargames: Applying 21st Century Engagement principles to drive motivation'will take place on 11 December 2012 in London, UK.
Defence has historically been a key driver of innovation. Despite the challenging environment, the aerospace and defence industry is likely to continue to develop game changing technology. Today, however, gaming and consumer engagement are the main cutting edge developments when it comes to capturing attention, changing attitudes and altering behaviour.
The event will be addressing game behaviour and vital insights from real world examples in applying behavioural economics and game design to increase engagement, build loyalty and change behaviour.
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